Methodology v1.0
3 change(s): 3 moderate | Durability score reflects OLED technology concerns and material quality downgrades noted in user feedback, though TV is lighter/structurally sound. Material quality score reflects cheaper back panel materials. Brand reputation signal reflects mixed user sentiment - excellent picture quality and feature additions offset by firmware stagnation, color accuracy issues, and perceived cost-cutting measures. LG's unwillingness to commit to OS updates raises long-term support concerns.