Methodology v1.0
3 change(s): 2 critical, 1 major | durabilityScore: Medium-low due to over-engineering that created complexity without reliability; reports indicate unreliability was a key failure factor. materialQualityScore: Medium; device was over-engineered mechanically but this engineering complexity did not translate to consumer value or durability reputation. brandReputationSignal: Critical failure—Juicero became synonymous with Silicon Valley shortsightedness and startup hubris; reduced to 'gag gift' status; $120M+ capital became zero; catastrophic consumer trust failure.