Methodology v1.0
3 change(s): 2 moderate, 1 minor | Durability score reflects solid Apple Watch build quality reputation but moderated by firmware lockdown concerns limiting device longevity/flexibility. Material quality reflects premium positioning but limited innovation. Brand reputation signal reduced due to documented user frustration with non-reversible OS changes, poor feature communication (on-device Siri usage clarity), and removal of previously working functionality without user consent or rollback options.